Era Custom Design Modern and Vintage Jewellery is a Vancouver based jewellery store that prides itself on the quality of the diamonds it sells. Several things set Era Design apart from traditional jewellery stores in the services we offer for diamond customers:

Wherever possible, Era Design offers for sale diamonds that are certified by an independent laboratory. This includes GIA Certified Diamonds, EGL Certified Diamonds, and AGS Certified Diamonds. This is so our customers have an assurance of the quality and origin of our product. Era Design proudly sells Canadian diamonds.


We sell loose diamonds to ensure our customers get the best possible value for their purchase, and know exactly what they are buying. Era Design also carries a small select stock of diamonds pre-set into engagement rings ready and waiting for the right person. We work with our customers to create each ring to suit their lifestyle and budget. Era Design shops the international diamond markets for the best quality and price.

Era Design offers its’ customers comprehensive education about diamonds, jewellery and gemstones. We see this as an integral part of Era Custom Design Modern and Vintage Jewellery experience. Every diamond purchase is important, and knowledge about diamonds makes decisions easier and more enjoyable. At the studio Era Design we don’t just give you the four C’s; there are many insiders’ tips to help you.

In many ways the diamond is an extraordinary gemstone. It is essentially pure carbon, making it the only gemstone composed of a single element. No other gemstone has the same combination of hardness (10) transparency, and brilliance. These attributes alone make it an ideal stone for everyday wear. Diamonds’ singular beauty have also made them symbolic of love and fidelity for centuries.


There are many things to keep in mind when shopping for a diamond. First of all set a realistic budget, and do not feel you have to spend three months salary. Just buy the best quality you can afford. At Era Design we work within our clients budget to give them the best possible value.

Clarity. refers to a diamond’s position on the flawless (FL) to Included (I1-I3) scale that is used by the internationally recognized GIA. Clarity characteristics are classified as inclusions. The size, number, positions within the stone, and colour of inclusions determines the clarity grade. Clarity grading is done under 10x magnification. The clarity grades are:

  • Flawless (FL) and Internally Flawless (IF) are the rarest grades.
  • Very Very Slightly Included (VVS1 and VVS2) the inclusions are so minute that a skilled grader may take 20 minutes to find the inclusions within these stones.
  • Very Slightly Included (VS1 and VS2) these diamonds have minor inclusions that are difficult to find. Typically the inclusions will be towards the outer edge of the stone.
  • Slightly Included (SI1 and SI2) will have noticeable inclusions under 10x magnification.
  • Included (I1-I3) have visible inclusions to the unaided eye, usually in the center of the stone.

How important is clarity when you are buying a diamond? Most of the public will say that clarity is the most important factor after the carat weight (size). Most trained jewellery professionals see things differently. Colour and cut can affect the overall brilliance and beauty of a diamond more than clarity. The whiteness of a diamond can be seen from a distance, whereas the clarity is graded under magnification. If you are working within a budget think about choosing a high colour stone (think D,E,F,G,H) with a lower clarity (SI1, SI2, I1)

Colour. Colour in diamonds usually refers to the absence of colour. Most diamonds have some trace of yellow or brown undertone. The GIA colour scale starts at D and ends with Z. A “D” colour diamond is the rarest and most expensive, E,F,G,H stones have a very slight tint of colour. The tint of colour becomes more noticeable as you work your way down the letter scale. Fancy colour diamonds such as blue, pink, purple, or red, are naturally occurring. More recently it has become popular to heat treat diamonds to produce these colours. Yellow and brown diamonds can only be considered fancy coloured diamonds if they are graded as more intense than a Z colour grade.

Cut. refers to the shape, symmetry, and finish of a polished diamond. Cut affects both the brilliance of the diamond and the weight yield of the rough. A poor cut frequently will be cut too deep or too shallow creating a dark or dull diamond. There some diamonds that are graded as “ideal”, there can be quite a variance between different cutters on what ideal is. But here are some numbers to keep in mind: table size 53-59%, crown angle 32-35º, pavilion depth percentage 43-44%, the girdle should be thin to medium thickness, and the culet should be small.

Carat Weight. Is a measurement of weight not size. The metric carat, which equals 0.200-gram, is the standard unit of weight for diamonds and most other gemstones. There are price breaks in diamonds; for instance a .99ct diamond will be less expensive than a comparable 1.00ct diamond.